Website Conversion Enhancement
Making minor changes to your website can dramatically increase your sites ability to convert traffic.
Do you look at your website statistics and see that 99% of your visitors are arriving without doing anything? Our website conversion enhancement service solves this problem and ensures that your website maximises its ability to engage or convert visitors successfully.
As Search Engine Marketing experts, we are paid to drive huge volumes of traffic from pay per click and SEO campaigns. Without combining this with an effective website conversion strategy over 99% of these visitors will leave your site without engaging.
Assume your site gets 10,000 visitors per month and converts to an enquiry form at 0.5% resulting in 50 enquiries per month. If you implemented a dedicated conversion strategy consider the following conversion rate (CR) scenarios.
| Visitors | CR 0.5% | CR 1% | CR 3% | CR 10% | CR 25% |
|---|---|---|---|---|---|
| 10,000 | 50 | 100 | 300 | 1,000 | 2,500 |
Experimenting with a range of conversion points that appeal to each type of visitor has a huge impact on your sites overall conversion rate. For example, only 0.5% of your visitors may be comfortable with submitting an enquiry form. 3% of your visitors may react to a free report request or 25% of visitors may download a free white paper or how to guide for reading offline. As a result blending a range of conversion points intelligently, in this case your site could improve its conversion rate from .5% up to nearly 30%.
What’s involved in your website conversion service?
We would initially audit your sites ability to convert traffic by analysing advanced web traffic tools, considering conversion rates and visitor navigation paths. To make your site convert more effectively we would review and make recommendations on page navigation, usage of visuals, signposting and copywriting. We would review landing page enhancement strategies and consider offers such as timed promotions, free white papers and free downloads.
Crucial to the service is the ongoing process of monitoring and tracking performance over time, testing and providing ongoing recommendations.
Who is this service for?
This is an advanced level service for companies that want to improve their websites ability to convert traffic. In particular, businesses investing money in pay per click and search engine optimisation can gain much greater return on investment on their campaigns.
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How much do our services cost?
