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What are common problems people have with managing own PPC?

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  • Poor click-through-rates (CTR)
  • No visibility of which phrases are generating real conversions on your site
  • Ads that repeatedly get disabled due to poor performance
  • Paying too high a price per click due to lack of effective bid management
  • Lack of time to properly review and manage the account and bids
  • Lack of experience with the advanced features that can drastically improve ROI and performance
  • Lack of knowledge and time to manage PPC advertising campaigns across several search engines

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