What are the benefits of Link Building?

Maximising the number of web sites that link to your web site is one of the most important factors to successful online marketing. An effective linking strategy establishes your site in the online marketplace that already exists for your industry. The key benefits of link building are:-

Increasing Link Popularity – most search engines place huge emphasis on ‘Link Popularity’ when determining a sites ranking. Your sites Link Popularity is determined by the number of incoming links to your site – so the more incoming links, the greater priority your site will be given in the search engine rankings. This logic is based on the principle that if your website is of a high quality, more and more websites would want to link to you.

Driving Relevant Traffic – simply having incoming links will drive relevant traffic to your web site.

Brand Building - increasing the number of incoming links from quality web sites will build brand awareness and trust in your company or brand.

Link Building FAQs

• How do you decide if a site is a good link partner?
• Will my positions on search engines improve with link building?
• Do all search engines give credit to incoming links or PageRank?
• How long does it take search engines to recognise new links?
• What is a link farm?
• What are link exchanges?
• What are reciprocal links?
• How much does it cost?
• How long does a link building campaign take?
• How do you find link partners?