Internet marketing services providers may be interested in a new report that has revealed individuals in the US are spending more time on Twitter than ever before.
Analysis from Experian Simmons Datastream revealed that the average user in the country spent 2 hours and 12 minutes engaging with the site in November 2010.
This was up from the figure of 1 hour and 51 minutes that was recorded during the same period in 2009, the report stated.
The average number of visits per month from users grew by 37 per cent over the last year, with people coming to the site more often, but for shorter periods of time.
However, Experian also noted that the number of adults using the service fell, from 9.54 million in November 2009 to 8.25 million in the same month last year.
Recent research from eMarketer forecast that ad revenues for the site would grow this year, reaching the $150 million (£94.86 million) mark.
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