Blog | ClickThrough Marketing

6 Quotes to Inspire Your Content Marketing Efforts

Written by Oliver Pyper | 12 Feb 2015

Struggling to find inspiration for your content marketing strategy? Oliver Pyper has gathered six motivational quotes to inspire your thinking.

This post is adapted from our free eBook: Editorial Calendars for Content Marketing. Get your copy here.

Let’s make that seven quotes. Here’s one from Internet pioneer Doug Engelbart to get us started:

The digital revolution is far more significant than the invention of writing or even of printing.”

Doug Engelbart

It’s so easy to forget just how much the web has changed our lives, not to mention our jobs.

The control of information is no longer in the hands of newspapers and traditional publishers. Any brand with a blog can potentially reach a readership of millions. And the social media revolution has destroyed all obstacles to direct communication with customers.

There are now more than three billion Internet users worldwide, and they’re hungry for useful information. They’re hungry for great content.

There’s a staggeringly content-rich future ahead of us. And any company, in any industry, can take advantage of this opportunity.

But becoming a successful content marketer means ditching the old digital norms. And if you’re just setting out on your content marketing journey, adjusting your thinking can be difficult.

Don’t shrink away from the challenge. The important thing to remember is that the future of content will be shaped by all of us. That includes your business.

To help inspire your content marketing efforts, we’ve collected six inspirational quotes from the grandmasters of digital publishing. Get ready to get motivated.


Howard Gossage – ‘the Socrates of San Francisco’ – is, for our money, the godfather of content marketing. Decades before the digital revolution, he summed up the modern content marketing philosophy with these 21 well-chosen words.

Gossage was an ad man, so his quote naturally comes from an advertising standpoint. But marketing is marketing is marketing. Gossage applied this philosophy to his own adverts, and it shows – many of them could sit comfortably alongside the most successful content marketing campaigns of today.


‘The Father of Advertising’ made his name by promoting information, not gimmicks. Ogivly recognised that belief in the product, and an honest and engaging promotion of its assets, were the most effective ways to getting customers to buy in.

This is echoed in content marketing today, where ‘soft sell’ and nurturing potential customers is valued over big, shout-y slogans.


Kessler, creative director at Velocity, recognises the power of dialogue. Before the digital revolution, creating conversations with customers was challenging. Now, it’s a necessity.


We’ve grouped these two quotes together because they cover two sides of a very important coin. If an idea fails, you should only consider it a ‘failure’ if you carry on regardless. If you plan, document, measure and learn from your mistakes, you’re setting yourself on the road to success.

[Gurdeep Dhillon is vice president of marketing at SAP; Joe Pulizzi is the founder of the Content Marketing Institute.]


Content doesn’t have to mean text, or video, or infographics. As Google’s Avinash Kaushik says, content is anything that adds value to your readers’ lives, whether that’s through information, entertainment, solving problems or raising questions.