AdSense For Feeds Internet marketing tool latest to go in Google cull

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In a bid to streamline the tools and services it offers, Google has revealed that it is culling a number of its less successful offerings.

Having previously closed down Google Apps for Teams, Google Video for Business and Google Listen back in August, the search engine giant has stated that AdSense For Feeds - an Internet marketing tool that allows advertisers to display ads in RSS feeds -  Classic Plus, Places for Android and Spreadsheet Gadgets will all experience the same fate.

It has also stated that +1 Reports in Google Webmaster Tools will no longer be available, whilst the Picasa image service is set to become part of Google Drive. This means that users of Google Drive will have 5GB to store their Picasa images and their Drive files.

Senior engineering director, Yossi Matias, explained in a blog post entitled "Spring Cleaning" on the official Google blog: "Technology offers so many opportunities to help improve users' lives. This means it is really important to focus or we end up doing too much with too little impact. So today we're winding down a bunch more features - bringing the total to nearly 60 since we started our "spring" clean last fall."

Justifying the decision to get rid of AdSense For Feeds in particular, he continued: "AdSense For Feeds was designed to help publishers earn revenue from their content by placing ads on their RSS feeds. Starting October 2, we'll begin to retire this feature - and on December 3 we'll close it. Publishers can continue to use FeedBurner URLs powered by Google, so they won't need to redirect subscribers to different URLs."

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