Bing Ads Editor Update Introduces Significant Changes

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Announced on 29 November 2016, Bing Ads Editor version 11.7 encompasses a number of new features designed to help manage large campaigns, with the two biggest changes coming to Remarketing and Bing Shopping.


The support for Remarketing in Paid Search previously allowed users to associate specific audiences to ad groups. This has been adapted so that audience associations can now be manually created, modified and deleted within Bing Ads Editor, in an effort to allow users to correctly align ad groups in the most efficient way for them.

Bing Shopping

Bing has also acted on suggestions made by the Ads community, by now allowing users to create, modify and delete product filters for several shopping campaigns from within Bing Ads Editor. According to Bing, this will improve efficiency by enabling the management of product filters in bulk.

The priority focus of the Bing Ads 11.7 update appears to have mainly concentrated on managing bulk operations for greater efficiency across the user base. We’ll keep you posted on future updates and the changes they may bring.

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