Bing Ads are going native. The paid search platform has launched Bing Native Ads on beta with the aim of expanding its advertising reach beyond search.
Bing Native Ads will factor in user intent by looking at a user’s previous search queries, intent signals from the content they have previously engaged with, and user actions such as researching products, explained Raj Kapoor, senior director of mobile and local search at Bing, in a blog this week.
Bing Native Ads will combine these intent signals with native experiences to present natural and relevant ad opportunities on page. Bing says these new ad opportunities will deliver good ROI for advertisers leveraging intent signals and algorithms.
The new Native Ads are fully integrated with standard Bing Ads workflows, with reporting and conversion tracking all available through the Bing Ads platform. Paid search advertisers will also be able to couple native ad settings with other targeting options, such as location, device type, time, day and site remarketing.
Bing Native Ads has been launched in the US on MSN and will be made available to other markets later this year.