Microsoft's search engine, Bing, is reported to be testing variations of the local search results featured on the site's SERP (search engine results page), according to an article published by Search Engine Land.
A search feature that has previously been adopted by Google, Bing's new Local search results layout bears some resemblance in appearance to the results provided by the Sergey Brin founded search engine.
Previously Bing's local search results displayed a "pack" of local business listings, as well as a map.
Now the results show a mix of local search results. Matt McGee, writing for SEL, has defined the new layouts.
He writes: "The 'pack' of listings may appear anywhere in the search results, not just at the top of the page. The map appears with the pack in this display.
"The 'pack' may be replaced by blended listings - organic listings with local data blended in as part of the search snippet. The map appears in the upper right of this display, but floats as the user scrolls down the page."
Bing remains popular for search engine marketing campaigns - but the outcome of this work could change with the introduction of new Local listings.
A Microsoft spokesperson said: "We're constantly updating and refining the Bing search experience, and before any changes are implemented they undergo intensive testing and experimentation to ensure the best possible user experience. We have nothing further to share at this time."
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