Cadbury use Facebook competition to launch new Wispa product

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Cadbury's has announced the launch of a new social media marketing campaign to coincide with the launch of a new Wispa product, according to an article published by the Drum.

Fans of Wispa's official Facebook page will be able to enter a Daily Lottery competition to win two bags of the new product, entitled Bitsa Wispa.

To enter the competition, which opens at 10am and closes at 4pm every weekday, fans are simply required to state who they would share their Bitsa Wispa prize with if they won.

The competition is the second launched by Wispa in as many weeks, with the previous one - lasting 24 hours - culminating with Kate Mead being crowned Wispa's ultimate fan - receiving the first bag of Bitsa Wispa in the process.

Facebook fans have played an integral role in getting the chocolate bar back on shelves, following its discontinuation in 2003 , with a successful campaign carried out on the social networking site.

Bitsa Wispa is set to go on sale nationwide on April 2.

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