Channel 4 has start a promotional push for the latest series of Skins, with the launch of a social media marketing campaign, according to an article published by Marketing Week.
The campaign will see each of the show's main characters have a Facebook page, allowing fans to interact with them in between episodes.
Users that aren't committed to following every character on Facebook will be able to visit a dedicated site - which will collect and display all updates from each characters' page.
Twitter and YouTube will also be utilised in the campaign - as the characters will Tweet and post vlogs.
The firm Something Else is responsible for developing the campaign.
Executive producer of digital at the production company, Michelle Feuerlicht, said: "For fans who are signed up to the characters' profiles, they're constantly reminded of the show everyday because the updates are appearing in their news feeds."
Feuerlicht went on to add that it was important for a show like Skins to offer fans the chance to get involved in interactive campaigns.
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