You may well have seen this morning’s blog post about the latest Google AdWords changes. We’ve created a handy ready-to-print white paper that summarises the implications of the update, discusses how Google will be enforcing the changes and outlines a four-step approach for UK marketers to adopt. The white paper has been designed to be easy to digest and we hope you find it useful.
Google Announce the Phasing Out of Broad Match Modified Keywords
Do you use Broad Match Modified keywords in your ads accounts? These are soon to be a thing of the past. Sarah Clarke runs through Google’s latest...Read more