Hawkshead and Craghoppers are part of the Regatta Group of outdoor clothing brands, founded in 1981. Both have built solid reputations for quality and customer service, with Hawkshead specialising in innovative travel clothing, and Craghoppers offering a wide range of affordable outdoor clothing products for the whole family.
ClickThrough’s experts will help develop the brands’ SEO and PPC strategies, so they can achieve their ambition to be “at the front of the retailing pack in terms of tech advances and developments”. The retailers would also like to improve their digital marketing ROI (return on investment).
ClickThrough prevailed in a competitive pitch process to win the retailers’ business. James Pickford, direct marketing production manager for Craghoppers and Hawkshead, said he decided to sign with ClickThrough because the agency demonstrated attention to detail, great ideas and personality:
We chose ClickThrough on the strength of its in-depth review and audit, aided by interesting and innovative proposals for development.
Plus, the staff were very personable, which is very important.
James also noted that ClickThrough’s key strengths are “the experience of the company and the personality of the team.”
Jordan Moxham, SEO account manager at ClickThrough Marketing, said:
Working with Hawkshead and Craghoppers ticks both of these boxes. As two the UK’s most trusted outdoor clothing brands, I couldn’t be more pleased to have them on board.
Their SEO strategy will combine best-practice, up-to-the-minute SEO recommendations, with close PPC integration. This multi-pronged approach will ensure they enjoy optimal ROI from the digital marketing mix.
Zoe O’Neil, ClickThrough’s director of PPC, added:
We're looking forward to growing the brands’ campaigns above and beyond their current activity, and allowing them to embrace new paid search tactics.
The success of this will be based on open communication, responsiveness and idea generation – working closely and collectively with Hawkshead, Craghoppers and our own SEO experts.
Craghoppers and Hawkshead are passionate about the adventure of the great outdoors. At ClickThrough Marketing, we look forward to new adventures in digital marketing with these brands on board.