Take a look at the latest in CRO news and advice from ClickThrough including finding copy inspiration in unusual places, using power words, and the importance of data-driven research for user experience.
As a copywriter, finding fresh inspiration for your user-driven copy can be an uphill struggle. But Unbounce has offered up their tips for writing great landing page copy, by looking outward and getting some original inspiration. Use the following tips below to add a new lease of life to your converting copy.
The infamous power word. It not only invites you to purchase, but it convinces you that you need the product that’s on your screen. With the clever use of power words, marketers can connect with users, successfully convincing them to buy. So what type of words should you be using according to Crazy Eggs’ Peter Boyle? Take a look at some of his pointers on using power words, below:
When it comes to creating landing pages for a great user experience, data should inevitably be your starting point. According to User Testing we should consider the following dimensions of UX research to drive conversions from your landing pages.
Read our last CRO News Roundup: The Dark Side Of Emotional Intelligence
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