Richard Chapman brings you the latest conversion and analytics news, trends and blogs.
Art Anthony offers a unique take on how to create persuasive copy writing without being pushy in his blog post on Kissmetrics this month. He suggests writing for Mr. Spock, the emotionally detached Vulcan from Star Trek.
By creating, fresh, clean copy that deals only with fact you will create content that is directive.
He also advises to always think of the three corners of your copy writing triangle: medium, product and customer, totally logical of course.
Talia Wolf looks at how to utilise the psychology of persuasion to increase conversion rates in her Kissmetrics blog. She details Dr. Cialdini’s six principles of persuasion as key to conversion. These are:
Content is at the heart of optimisation, but without the visual clues to engage your audience your dazzling copy will go un-noticed, says Peter Boyle in his Crazy Egg blog.
He advises that you structure your page according to AIDA – Awareness, Interest, Desire and Action.
His quick-fix tips for optimising site design to assist in content take up include:
Mark John Hiemstra reported back from Day 1 of the Call To Action Conference (CTA) with a concise review of a recurring theme – avoiding friction in his Unbounce blog.
He cites email optimisation and optimising all other client touchpoints as vital to success.
It’s a new take on the 80:20 rule – on average users only read 20% of the content on a page.
Jack Simpson from Econsultancy shares his tips on how to write for page scanners who skim read.
According to eye-tracking studies, we read online content in an ‘F’ pattern:
His tips for crafting your content for skim readers includes:
Read our previous CRO news roundup: The Secret Behind Fiverr’s Success
Want to cut through developers’ lingo and find an e-commerce platform that fits your business like a glove? Download your free guide to Selecting the Right E-Commerce Platform and learn from the experts.