Richard Chapman outlines the latest in CRO news, including why best practices can be a killer for business.
Are you currently relying on ‘best practices’ to get you through? As a marketing professional, it’s easy to see why best practice processes have a place. You have deadlines to meet, and they have to be met at a high standard.
It’s part of human nature to conform. You may try to resist the idea, but according to Hotjar’s content strategist, Louis Grenier, we’re all vulnerable to following the majority. That said, what works in one case may not work for another.
Grenier details some simple steps to show why ignoring ‘best practice’ and getting to the root of the problem could benefit you massively:
In CRO, we’ve long found the above to be the best approach when solving our clients conversion conundrums.
The Adobe Think Tank forum 2017 presents some interesting insights into the not-so-distant future of digital marketing, concentrating heavily on the importance of connecting with users on a sentimental level.
How is that expected to happen?
Many of the contributors remarked that virtual reality will help consumers connect with a more immersive experience. While automation will help marketers gain access to real-time data and improve campaign measurement and success.
More specifically? Jill Cress, chief marketing officer at National Geographic, commented that one of the major challenges is, “moving beyond demographics to psychographics”. In other words, marketers will need to look past the flat data around their demographic and instead get to know their consumers on a much more intimate level with much more specific engagement data.
Creating product pages should be a simple step in your user journey – the place where they find the details they need about your product before adding them to their basket.
But what makes a great product page?
Shopify suggests that there are four things you need to create a great product pagethat really works:
Want to know how to increase conversion rates? Design will play a large role in the success of your site, so if you want to design for an excellent user experience, take a look at your usability.
Ayat Shukairy identifies five key areas of usability to perfect for better user experience:
Looking for support when it comes to turning your visitors into converting customers? Get in touch with our conversion rate optimisation team for more information.