E-Commerce Continues to Boom With Increased Shoppers and Purchases

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UK e-Commerce figures continue to show a positive uptake in users according to new figures.

Research from the Interactive Media in Retail Group (IMRG) has revealed a year-on-year value growth of 18% in January.

IMRG revealed a staggering 760 million digital orders were dispatched over the course of 2013, with a 14.2% rise expected in 2014 - taking the expected amount of orders made this year to 865 million.

These figures fail to take into account UK shoppers love of click and collect however. Only last year, comScore conducted a survey on behalf of logistics firm UPS which revealed more than half of UK digital customers utilised click and collect at some point. This is second only to France in terms of engagement - with almost two-thirds (60%) of those surveyed saying they used such a service.

Through its analysis of digital trends, eMarketer predicts the number of digital shoppers across the UK will only increase. Perhaps more importantly for e-Commerce shops however, it also predicts those who actually convert from simply browsing the store, to fully buying something online, will rise at almost the same level. Things like site usability are important in ensuring a websites success.

The research firm predicts by next year the number of digital shopper will increase to 42.1 million with 39.8 million actually buying something and by 2017 this figure will shoot up to 43.5 million shoppers, with almost 41.1 million placing an order online.

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