Richard Plant details the latest e-Commerce news, including what product categories are tipped for success in 2016, news of eBay selling its Enterprise Unit, and 12 ways to cut basket abandonment.
e-commerce sales in the US alone are tipped to exceed $550 billion dollars in 2016. But what industries or product categories are set to succeed in the coming 12 months? Jennifer Lonoff Schiff tips the following for 2016 e-Commerce gains:
eBay finalised the sale of its eBay Enterprise unit for $925 million to a consortium of private equity investors, including Permira Funds, at the start of November. eBay Enterprise helps retailers build and manage online storefronts on the e-commerce site.
At the same time as the sale, Permira Funds announced it was spinning out assets it gained in the deal into Magento Commerce.
Permira-owned Magento Commerce will now include the Magento open source platform and eBay’s former Retail Innovation division.
Analysts have predicted that, as a result of the reshuffle, Magento Commerce will continue to grow its market presence working with businesses with a merchandise volume of $25 million to $100 million a year.
Overall basket abandonment rates are currently 76.6% - this article by Jack Simpson of Econsultancy provides 12 considerations to aid the reduction of cart abandonment. He advises:
US discount retailer Target Corporation took its website global earlier this month, following significant investment in its online retail channels. The American brand has a number of e-commerce initiatives it hopes to push as part of the new site roll out. These include building a global audience, driving traffic with free shipping and adding ship from store capabilities to 100 additional stores.
In addition, Target hopes to extend its curbside pick-up service and broaden its partnership with Instacart. UK supermarkets, be warned!
Researchers have discovered two vulnerabilities in the Magento e-commerce platform.
Dawid Golunski found an XML eXternal Entity (XXE) injection flaw running on Magento’s latest PHP version. He advised that the correct Zend Framework vulnerability that caused the problems is CVE-2015-5161.
Ebrahim Hegazy discovered a remote code execution (RCE) exploit, which enabled him to run unauthorised PHP code from the installer via some unsanitised form fields.
Read last month’s e-commerce news roundup: UK Leads Online Sales in Europe
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