Richard Plant takes us through the latest in e-commerce news, including top e-commerce drivers for 2016, the rise of m-commerce, and the launch of Magento Marketplace.
According to Pitney Bowes, the top five drivers for e-commerce in 2016 will include:
According to Consultancy.uk, digital commerce channels are becoming increasingly important, with mobile-commerce seeing a surge in prominence.
With more than 35 million people now using smartphones in the UK, consumer behaviour has changed, leaving retailers with more opportunity to sell via mobile.
Consultancy points out the top three benefits of an m-commerce strategy:
With the ability to target users directly via mobile and retail-luxury brands taking a leap ahead of other industries, such as wholesale and manufacturing, there is opportunity to latch onto mobile growth.
Challenges faced may include integrating your mobile campaigns with your other sales channels, and getting a seamless user experience for your brand. However, it’s clear that an m-commerce strategy for online retailers is a key factor in increasing sales.
Magento Marketplace will replace Magento Connect, launching in early 2016.
Magento Connect will be available throughout the migration process, but will be discontinued when the new Marketplace is in place. It will review each extension offering assurance that they provide the highest quality services possible.
Magento is also introducing a revenue share business model, with which sales in Magento Marketplace are subject to a share split, with 30% of revenue going to Magento and 70% to the provider. This may tempt developers to increase the price of their extensions to cover Magento’s 30%.
Take a look at last month’s e-commerce news roundup: Social Platforms Face Road Blocks For E-Commerce. Alternatively, take a look at our top 10 checklist for e-commerce platforms. Simply download your free E-Commerce platform eBook.