Richard Plant details the latest e-Commerce news, including Poundland’s first transactional website, tips for US retailers launching UK sites and why UK SMEs should follow China’s e-Commerce example.
Poundland launched its first transactional website at the start of September, in a bid to tap into the growing UK e-Commerce economy.
The site is trialling with 2,000 items on offer at the fixed price of £1 to UK customers only, with a £4 delivery fee for all shoppers spending less than £50. Delivery is free to those spending more than £50. A click and collect trial is planned for 2016.
Poundland currently serves 5.3 million customers a week at its 550 UK stores, but with a recent study from Tryzens showing that lower-income shoppers spend up to 40% of their income online, Poundland could be onto a winner with its new e-Commerce site.
In the week that American Eagle launched a localised website for UK customers, Essential Retail detailed its five things US retailers need to consider before launching a UK e-Commerce site. These include:
Patrick Tsang, executive director of GNet Group, an e-commerce company based in China, offers his insight into what the UK’s SMEs can learn from China’s e-Commerce growth in his article on Talk Business.
UK SMEs account for 60% of private sector employment, in China they account for 80%, showing the importance of this sector to the economy of both countries.
With the EU economy still trading virtually flat, Tsang says UK SMEs need to look at seeking new trading partners in emerging economies, such as China, to grow, diversify and internationalise. He quotes Forrester Research, which forecasts that China’s e-Commerce value will reach US$1 trillion by 2019.
Samantha Collier offers her top 10 tips for using Instagram as an e-Commerce vehicle in her article on Practical Ecommerce.
She recommends the following to help build your Instagram following and engagement:
Read last month’s e-Commerce news roundup: B2B eCommerce to Top $6.7 Trillion
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