Facebook is a fantastic tool for small businesses looking to increase sales and awareness of their brand via social media marketing campaigns conducted on the site.
Global Facebook marketing agency, Majestic Media, has highlighted a number of great tips that could help to improve the results yielded by Facebook marketing campaigns, in an article published by Mashable.
Here are just a few of the highlighted tips:
- Look for your vanity URL - Before launching your page you should ideally ensure that your business' vanity URL is still available - i.e. a URL that features your business' name.
A quick check can be made simply by using Name Vine; this handy tool checks the available domain name extensions on both Twitter and Facebook.
- Distribute content via third-part platforms - Publishing the same content across the various social platforms has become much easier with the creation of tools such as HootSuite - rather than logging-in to each network and publishing individually.
Using these tools would ensure that a huge amount of time and effort is saved.
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