Facebook offers significant incentives to advertisers, research suggests

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New research has suggested that Facebook is offering marketers a significantly reduced rate on PPC advertising campaigns, providing that the ads don't direct traffic away from the social networking site, according to an article published by New Media Age.

The report, released by TBG Digital, stated that advertisers could receive a discount of up to 45 per cent on PPC marketing campaigns; this strategy has proven to be successful, with ad revenue increasing by 23 per cent - when compared to figures released at the start of 2011.

The Q4 Global Facebook Advertising report also displayed that the top five industries to utilise the ads were finance, retail, games, entertainment and food and drink.

CEO of TBG Digital, Simon Mansell, commented on the results.

He said: "The potential cost savings available by maintaining traffic within the Facebook environment is particularly compelling and demonstrates its effectiveness as an advertising channel and also as a 'destination,' with more and more clients investing heavily into their Facebook presence."

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