Initially launched in 2010, Facebook Safety Centre has now been re-introduced.
Designed to address online bullying and to promote safety online, the feature has incorporated a number of new tools for users to access, available in more than 50 languages.
Having partnered with more than 60 non-profit organisations, Facebook aims to help spread the word on the effects of abusive behaviour online, in an effort to improve all users’ online experience. Partners include Anti-Bullying Ambassadors, Safer Internet Centre and Childnet International.
The platform has been redesigned not only for ease of usage, but to better promote a welcoming and open experience for all Facebook users.
Upon announcing the latest platform change, Facebook head of global safety, Antigone Davis, said:
“People come to Facebook to share some of their most important moments in life, and we've built the Safety Center to help people control their experience on our platform and feel safe being themselves.”
The main aim of the relaunch of the Facebook Safety Centre is to create wider visibility around the problem of bullying online, as well as helping to prevent it from occurring, and to provide access to support for all users where necessary.
With an estimated 1.39 billion active users per month, and a turnover of more than $12 billion (£1.14 billion) in 2014 – the value of keeping all Facebook users happy online is essential to continued engagement. The very nature of the new tool can also be recognised as an attempt to engage with the younger generation of users, more than 28% of which were aged between 13-24 in a 2014 demographics report, and as a way of keeping new users coming to the platform, which is crucial to Facebook’s growth.