Facebook - the ad exec's social network of choice

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A recent study has revealed that not only is Facebook the most popular social networking site in general, but it's also the social network of choice for marketing and advertising executives, according to an article published by BtoB Magazine.

Conducted by California-based firm, the Creative Group, the study asked: "If you had to limit yourself to only one social media platform, which of the following would it be?"

Just over half (56 per cent) of the 500 marketing and advertising professionals interviewed for the study chose Facebook; while LinkedIn came in second with 12 per cent; Google+ rounded out the top three with 4 per cent stating that they would limit themselves to the search engine giant's first social media offering.

The participants were also asked what they thought was the most common mistake made by creative professionals when using social media sites.

Responses ranged from not updating their profile enough (29 per cent) to providing inappropriate information (24 per cent).

The release of the study results follow Facebook's - a platform popular amongst social media marketing professionals - decision to file an IPO (initial public offering) application.

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