Facebook Timeline for brands launches

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Facebook has launched Timeline for brands at a marketing conference, taking place in New York, according to an article published by The Drum.

Fashion house, Burberry, plus Dove, Manchester United and the Olympics are amongst the first UK brands to gain access to Timeline for brands.

A spokeswoman for Facebook stated that the brand pages would be free, but she also added that the company had big plans in place to increase ad revenue.

One of these planned features is Reach Generator.

Reach Generator will allow businesses to pay to ensure that their posts are delivered to at least 75 per cent of their fans every month - potentially increasing the reach of social media marketing campaigns.

The Timeline profile itself is similar to the consumer version - with a vertical content timeline and a large image at the top of the page.

In a review of the new profile layout, AdWeek said: "The new features look to satisfy marketers' concerns that content posted to Facebook has a short shelf life before it becomes lost in a chronological abyss."

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