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Google Introduces New In-Depth Articles Feature To Its SERPs

Written by Martin Boonham | 08 Aug 2013

Google is set to introduce new in-depth articles to its search result pages according to the Google Search blog.

The blog post claims almost ten per cent of Google searches require more than a quick snippet of information, and this new feature is a great way to satisfy those requirements.

At present the feature is only available on English language searches and on certain topics such as censorship, Lego, capital punishment, e-waste and population growth - a mixed bag to say the least.

Once a user searches for a topic currently featured in the collection of in-depth articles offered by Google, the Search Engine Results Page (SERP) will show a number of the in-depth articles along with other organic results, it will not be shown on a separate sidebar.

Google technical staff member, Pandu Nayak, said: "I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication.

"This is exactly what you'll find in the new feature. In addition to well-known publishers, you'll also find some great articles from lesser-known publications and blogs."

Google has been tweaking its SERP quite a lot recently, including a number of additions such as biographies of people or companies users have searched for and also country profiles. Unlike the new in-depth articles however, these all appear on a separate side bar, above any PPC advertising displayed.

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