Google Launches New AdWords Display Advertising Tools, Ready Creatives

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Google has launched a new AdWords product designed to empower advertisers to create engaging display advertising in minutes.

Ready Creatives features two tools, Ready Image Ads and Ready Ad Gallery.

With Ready Image Ads, users can simply input their website URL, and leave the tool to create a set of display ads, which utilise the images featured on the site. Once the ads have been generated, they can be tailored and adjusted even further with the addition of text, colours, additional images, headlines and much more.

The ads are created in HTML5 and can be viewed across a whole range of devices - from mobile to desktop.

Through the Ready Ad Gallery, Google AdWords advertisers can choose from a selection of pre-constructed templates and formats - dynamic ads, engagement ads, video ads, general purpose ads.

Writing on Google's official Inside AdWords blog, Google Display Network product manager, Ashley Jiang, said: "Building display ads has never been simpler, and we're making this capability accessible to all advertisers at no additional cost, and as part of the AdWords campaign workflow.

"No matter what type of ad you choose, you can be sure you will not only have saved time and money but also have created an ad your customers and prospects are sure to love," she added.

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