Google speeds up analytics reporting

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Most site owners use Google Analytics several times a day, to chart progress, determine what they are getting right, and most importantly, find issues where they may be going off track.

It has sometimes proved to be a bit of a chore to use Google Analytics’ interface to find the specific analytical data required time and time again.

Getting to the right report required multiple clicks, and some time consuming navigation.

Thankfully, that’s about to change.

A post to the Google Analytics blog reveals that a new GA feature called Shortcuts has just entered the beta testing phase and is ready to be used immediately.

As the name suggests, Shortcuts provides GA users with a fast and simple way to find the data they most regularly need for analysis.

When you view a GA report you will now see a new Shortcuts button available in the utility bar.

Clicking on this will allow you to create a shortcut to that particular data set, with this quick access route being added to the Home tab.

This action can be applied both to standard reports and to those reports which have been customised with your own selections.

Saved shortcuts can be individually named to help you identify them quickly, and this is particularly important for advanced users with a significant number of customised reports.

The only two things not stored in the current release are the data range and sample size, a limitation around which most users will be able to work with relative ease.

Shortcuts that have already been created, but which have then been altered, can be saved again to ensure any alterations remain consistent the next time you log into GA.

Andrew Sequin, from Google Analytics, emphasised that the management of Shortcuts is simple, with the Shortcuts tab in the Home navigation section allowing you to see the date each Shortcut was created, along with functions to access or delete them as applicable.

You can export or email shortcuts as and when necessary - which should add to their convenience and usability when managing and sharing analytics data.

Since this service is still in its beta phase, it will continue to develop and refine, as any bugs are ironed out and Google augments the existing features.

The upshot, though, is that using Google Analytics should become a more straightforward experience.

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