Search engine giant Google is in the process of unveiling the most significant changes to its home page that it has ever made, according to an article published by BBC News.
The latest changes see the black bar - running horizontally across the top of screen - removed and replaced with a simple grey logo.
When users click or highlight the logo, a drop down menu appears listing Google's seven other services. There is also an option to bring up eight additional services.
First announced towards the back-end of last year, Google - a popular platform for search engine marketing initiatives - is unveiling the changes in a gradual roll-out, meaning only a limited number of users will currently see the new features.
Commentators and analysts have said that the move has been taken to allow Google to highlight its other services - without causing the home page to become cluttered.
A Google spokesman commented: "Constant revision and improvement is part our overarching philosophy."
He added: "If you compare the original Google home page to today's version, you will see that a makeover every so often can certainly be refreshing."
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