They say a picture is worth a thousand words, but by carefully crafting your website images to hold specific keywords they can also help catapult you up the search engine rankings. Here’s how:
Search engine algorithms are only interested in words. No matter how visually appealing your site is the spiderbots are effectively blind to your use of photos or video. That is, unless, the pictures on your site are programmed to tell their own story.
Images are a vital part of the sale process, especially if you are promoting products online. Make sure you boost your search engine rankings by utilising every opportunity to tell the story. Use image descriptions, alt text, tags and hashtags to ensure your images do more than just look pretty.
Know Your Keywords
As with every element of SEO, knowing your keywords is vital. Google Keyword Planner should be the first stop in your online marketing journey. Take time to research and discover what the best keywords for your brand are.
Use these keywords in your image file name, your alt text (this is used when an image doesn’t load or for visually-impaired people browsing your site using site reader software) and description tags for your website. If you are also pushing photos via social media, ensure these keywords are also in your status updates and hashtags.
Make a Visual Statement
According to John Rampton, writing on Forbes.com earlier this week, it is important to be unique with your visuals.
He talks about making your visuals stand out with 3D technology such as that offered by Fyuse, an online platform that fuses still images and video to create a 3D effect that provides panoramic views of scenes, objects or products.
Another tip is to tag your images. You can even include price tags or promote a link to a website.
Talk to Your Home Base
Location has become a key part of organic search after the introduction of the Pigeon algorithm and therefore using tagging to mark your image by its location is a great way to increase the number of local people landing on your site.
Use geo imaging to mark coordinates on your photos or link them to a specific location. There are many tools available online that can do this automatically, simply upload your photo and check the coordinates are correct.
Search engines can pull your location information from your page, but geo imaging will ensure that customers searching images see yours by location. It’s another great way to link them back to your site.