The head honcho of Instagram believes the photo-sharing app has the potential to be bigger than Facebook.
Kevin Systrom told Fast Company the unprecedented growth of his firm made it highly likely it could grow in popularity to an extent far beyond the social networking giant which owns it.
Not one to mince his words, when asked if Instagram could be bigger than Facebook, Instragram CEO, Kevin Systrom, said: "By definition, if it keeps growing at this rate, yes, it will be bigger.
"It will be the biggest thing in the world.
"Now, will we continue to grow at this rate [and outgrow Facebook]? Different question"
Instagram co-founder, Mike Krieger, was slightly less audacious in his response to the same question however.
He said: "I don't know — that's a good question I think both of them are basically limitless in size, so maybe one day they'll be the same size?"
Although the photo-sharing app has seen its user base swell to more than 130 million users, it is still a huge way behind Facebook and its colossal 1.1 billion users. Facebook acquired the company for $1bn more than a year ago.
Either way, should Instragram continue to grow, it will also help Facebook draw in more social media marketing revenue aside from those on its own social network and money is exactly what Facebook continues to need in order to convince Wall Street it really does mean business.
The hugely popular photo-sharing app also recently aired the trailer for the new Steve Jobs biopic starring Ashton Kutcher, the first time a film trailer has debuted on the social networking site.
In fact, the app only actually started sharing videos a month ago: Systrom making the announcement at Facebook's Menlo Park headquarters following a number of teasing invitations informing tech media types "A small team has been working on a big idea".
News brought to you by ClickThrough – experts in SEO, PPC marketing, and conversion rate optimisation services.