Sarah Kemp joined ClickThrough Marketing in summer 2015. We caught up with her to find out about her first year in digital marketing, as well as touching on her creative side – from finding inspiration in gaming and animation art to creating 9ft multidimensional paintings.
What does your role at ClickThrough involve?
I work on a number of different PPC accounts with a variety of different clients, both e-commerce and lead generation. I am part of the Set Up and Implementation team, which involves building PPC accounts for new clients and also managing current clients’ accounts on AdWords, Bing, Facebook, Twitter and other platforms.
What’s your background?
I came to ClickThrough after working in the retail industry for three years after I left university. At university I gained a degree in Fine Art, which I used to create large scale landscape and portrait oil paintings, host and curate exhibitions, and visit galleries around the country. I still do a small amount of Fine Art, working on commission portraits and other small works and selling them at craft fairs.
What do you most enjoy about your role at ClickThrough?
There is always something new and it’s exciting to keep up-to-date with such a fast paced industry. I enjoy working with clients and helping them to achieve their company goals and targets while finding new, interesting ways to expand accounts and test ideas. I have found learning about social media platforms to be very interesting, and enjoy writing ad creatives and building accounts.
What’s your biggest achievement to date?
My biggest achievement so far was probably my final show piece for my degree. I created a 9ft landscape painting made up of 70 small wooden tiles, it took me months to complete but I was really happy with how it came out and I got some great feedback during the exhibition.
If you hadn’t joined ClickThrough, what other career path might you have considered?
I think I would have considered going into the games industry as a concept artist. I love the work that goes into building computer games and take inspiration from artists such as Yoshitaka Amano, so following that would probably have been my next choice.
And randomly, if you could be any animal in the world, what animal would you be and why?
I think I would probably be my favourite animal which is a raccoon. They are small and loveable but pretty smart too, and they can never turn down food!