Google has released version 4.0 of its Google Panda algorithm Matt Cutts has confirmed.
In a simple, to the point tweet, Google's head of search spam declared: "Google is rolling out our Panda 4.0 update starting today."
Although Google regularly rolls out refreshes on an almost monthly basis, this is more significant as it marks a bigger update and is more likely to be an update to the algorithm itself, rather than just a refresh.
Panda was launched by Google back in February 2011 in order to tackle websites with poor content. The idea being users really want fresh unique content and therefore websites copying content from elsewhere on the Net in order to rank better should be punished in favour of the sites promoting original content.
Since then Panda has received around 25 confirmed updates according to searchengineland.com, although Google itself stopped announcing the updates to SEO professionals and the world at large in March 2013 so that figure is likely to be somewhat higher.
Despite it supposedly being a new 'softer update', the latest Panda 4.0 update is reported to have impacted around 7.5% searches in the English language.
The latest Panda update coincides with the roll out of the Payday Loan 2.0 update, a change that was impacted 0.2% of English searches. Payday was launched in June 2013 to tackle 'very spammy queries' associated with web spam and usually associated with payday loans, insurance and the like.
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