You might have heard the term ‘NAP consistency’ thrown around, without really understanding what it means. Tom Williams has created this beginner’s guide to help you make sense of this SEO consideration, and understand why it’s so important for your search rankings.
NAP is an abbreviation for ‘Name, Address, Phone Number’. So, NAP consistency basically means that your business’s name, address and phone number are listed consistently across the web.
There are many places across the web where your businesses’ details may appear. Here are a few examples:
Ensuring NAP consistency is really important as it signals to search engines that your business is legitimate.
There is an indication that NAP consistency is a factor that contributes to local rankings within search engines, so it’s especially important for businesses with bricks-and-mortar locations.
Many companies believe they are consistently using the same details across the web, but when looking at this in more detail, realise they in fact have slight inconsistencies.
A question that may be gnawing at you right now is: “How on earth do I figure out if my business is using the correct name, address and phone number consistently across the web?”
Basically, you need to search manually on the web for your business’s name or phone number to see if there are any variances popping up.
If you find lots of different variations across a number of websites, then you may have an inconsistent NAP issue!
There are two main ways you can fix an inconsistent NAP issue:
It’s a very time consuming process and could take a while. But it must be done!
After achieving perfect NAP consistency, you will need to ensure the same name, address and phone number are used in future when signing up to new business directories and similar sites.
I hope this post has given you a better understanding of NAP consistency, and has helped explain why it’s so important to your business.
Just to summarise:
Please don’t hesitate to get in touch with myself or any of our sales team here at ClickThrough for more information on any of the above!
Have a great day!