New Google Panda Update Shows SEO Firms No Longer Informed Of Changes

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The latest Google Panda update has been carried out according to reports, but the firm has now said it will no longer be officially confirming changes.

The Internet giant told Search Engine Land it will no longer be confirming updates as Panda will be incorporated into the firm's indexing processes.

Prior to this latest update, the search engine firm had previously officially announced its 24 other Panda updates, often through its official Twitter address, but now webmasters and SEO experts are having to go off of their own expert judgement and Google's Matt Cutts announcement last week that the latest Panda update was due on either Friday, March 15 or Monday, March 18.

Cutts also warned that future updates would be a lot less noticeable than previous ones as they become more and more incorporated into Google's algorithm.

The most recent Panda update prior to this one was on January 22, with a previous update done in the build up to Christmas, on December 21 2012.

Last month, Panda celebrated its second anniversary. Search engine giant Google initially launched the algorithm back in February 2011 in order to tackle spammy websites; downranking firms which used underhand forms of Internet marketing such as duplicate or stolen content, in order to rank higher on the search results pages.

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