New PPC tool BidCops drops charges for Google AdWords help

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New PPC tool BidCops is now available for free.

BidCops was designed to help PPC staff save time and money on Google AdWords.

It produces in-depth reports into 14 PPC performance metrics in just 30 seconds - data which would usually take 15 hours to compile.

Each BidCops PPC report also contains best practice recommendations from Google. The idea is to help PPC staff prioritise actions to improve their AdWords campaigns.

BidCops is fully approved by the Google API team and is completely safe and secure.

Unlike other PPC tools, BidCops gives marketers the option to print reports in PDF format, features a date-range selector for comparative reports, and a free support line staffed by a team of AdWords-qualified professionals.

“Other PPC tools don’t really help staff to improve their PPC accounts,” explained Phil Robinson, commercial director of BidCops.

“Many of the most popular PPC tools simply grade an account as a pass or fail. We wanted BidCops to become an absolutely vital tool for paid search staff, and that meant delivering more information than a simple grade.

“As a result, BidCops offers lots of features which aren’t available with other free PPC tools – like printable reports, performance comparison across a range of dates, and free support from AdWords-qualified experts.

“We’ve also included advice and recommendations from more than 12 years of experience with PPC management, and best practice recommendations from Google. These help staff to understand their reports, and what actions are available to make improvements.”

BidCops pulls PPC performance data into one single dashboard – so it’s easy to see how PPC campaigns are performing at a glance.

“PPC reporting is a time-consuming but imperative task,” Phil Robinson added. “But every minute spent creating an AdWords report is a minute which could be spent optimising the account. BidCops frees up paid search staff to do what they do best: PPC management, rather than wasting time on PPC reporting.”

BidCops reports focus on 14 PPC metrics. These include a full breakdown of keywords by conversion, and keywords which have wasted budget by failing to convert. It also looks at clicks by match type, CPA stats, and impression share.

Each section of the report is presented in easy-to-understand language, with graphs and charts illustrating performance, allowing PPC staff to quickly share their reports with managers, without having to spend time explaining what each metric means.

BidCops was developed by Internet marketing agency ClickThrough Marketing, which has used the tool to save time on PPC reporting and allow its paid search staff to spend more time on PPC management.


Notes to editors:

For more information, please contact: Ali Harris at BidCops. Call +44 (0)1543 410 014 or email

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