Shortly after its latest Penguin update launched on October 17, Google's Pierre Far told the world to expect a "slow worldwide rollout, so you may notice it settling down over the next few weeks".
Well, things have certainly been slow. Yesterday, Search Engine Land reported that Google had confirmed the webspam-tackling update was still rolling out - at least until Thanksgiving Day (November 27), when SEOs noticed ranking fluctuations.
Search Engine Land's Barry Schwartz quotes Google as saying: "The Penguin rollout is ongoing, and this is just the effect of that.”
As Schwartz points out, it seems unusual for a Penguin update to roll out this slowly - it has been more than six weeks since the update was introduced.
Schwartz suggested the Thanksgiving fluctuations may have been an attempt to undo some of the negative effects of the October update, writing:
"Many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October."
Polish SEO specialist Bartosz Góralewicz was one of the first to notice last week's fluctuations. He suggested the changes may have been a result of a more comprehensive update, which he called 'Penguin 3.1'.
However, judging from Google's statement and the positive changes seen on Thursday, it may have been a last-minute Thanksgiving gift from Penguin to the world's webmasters.
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