Study Reveals Mobile Search Habits - 62% Say Mobile Browsing Harder

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Whilst many more people are now using their mobiles to do Internet searches, a new survey has revealed a large portion of mobile browsers find it harder than using a PC.

A Google study last month revealed a large chunk of browsers, almost three-quarters in fact (74%) use search engines on their mobile devices, and on the basis of that, Search Engine Land conducted its own survey on smartphone use.

Search Engine Land worked with SurveyMonkey to find out the mobile search engine habits of a number of respondents.

The research found more than half (52.5%) used a mobile search engine identically to how they would on a desktop.

Interestingly, 21.1% of respondents said they did not use their smartphone for online research at all, although Google's own study revealed consumers spent an average of 7.3 hours per week researching products on mobile websites - so the vast bulk of people who do use their phone for research, certainly spend more than enough time doing it for those who do not.

When it comes to mobile search, almost two-thirds of individuals (61.4%) found mobile search harder, although 18.5% of participants claimed they found mobile search easier thanks to voice search.

Almost ten per cent of those surveyed said they did not use their mobile for search at all.

The Search Engine Land study was conducted at the end of November 2013 and was based on data complied from more than 400 American participants.

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