Study Reveals Users Favour Google Over Bing And Quality Content Is Key

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A study from SurveyMonkey has revealed a majority of people would choose a search results page from Google over its rival Bing - even if the headers on both were simply swapped.

The research also revealed a large chunk of participants would block a site if it used too many advertisements on page and quality content was vital when it comes to trusting a site.

Looking to investigate the level of SEO assumptions across the search engine giants and the Internet as a whole, the survey of 641 respondents concluded the vast majority of people had more of a bias towards Google as a brand.

Conducted using SurveyMonkey's own Audience tool, a random selection of males and females aged between 18 and 60 were interviewed.

In one survey, 349 participants were  given the true Search Engine Results Page (SERP) from Google and Bing on a search query for 'file taxes'. The vast majority of people opted for Google's SERP page.

Similarly,  a second survey involving 263 participants generated the same response - in spite of the fact the SERP header for Google was swapped on to Bing's SERP and vice versa.

For those in the Internet marketing profession, perhaps the more important result of the survey was the fact too many ads was revealed as the number one reason behind a user blocking a site. In total, 68% of the respondents said they would block a site due to over use of ads, with another 60% claiming they would do the same if the site was littered with poor quality content.

Content wise, the date of publication was not considered too much of a factor to users, with many trusting a source from two years ago just as much as one published within the last ten days. More important in this aspect was the quality of the piece and level of spelling and punctuation.

In terms of finding the relevant information, just over two-thirds (34%) said they would return to the SERP page in order to try another search result, with a quarter (25%) saying they would simply return to the search engine and start again.

News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.

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