Many businesses, when conducting social media marketing campaigns spread across various social channels, use a Twitter client - which allows them to post once for all channels, rather than individually for each.
Neal Schaffer, writing for Business 2 Community, has, with the help of Cibo, highlighted the top 20 Twitter clients being used in 2012.
Unsurprisingly HootSuite is the most popular; web-based, HootSuite makes it possible for users to publish multiple posts on platforms such as Twitter, Facebook and LinkedIn - there are also plans to support Google+ in the pipeline.
Importantly HootSuite also offers data that can be used by businesses to improve their brand awareness, demographic data and follower growth.
Twitter ranked second and is still considered to be a simple way to tweet your message if your business is operating just one account; however, if you operate more than one account, Schaffer recommends using something else.
Tweetdeck, which was purchased by Twitter, rounds out the top three and is still considered a good option, particularly with mobile devices - such as those operating Android, as well as iPhones and iPads.
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