US search engine market share figures steady in February

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comScore's latest set of US search engine market share figures have shown that Microsoft saw a marginal increase, whilst Yahoo! and dominant force, Google, saw marginal decreases in a month of unremarkable changes.

The data, which reflects only those searches which users have intent to interact with (explicit core searches), showed Google saw its share of the market fall by 0.1 per cent - from 67.6 per cent in January to 67.5 per cent. Former main rival Yahoo! saw a similar result - dropping from 10.4 per cent to 10.3 per cent.

Bing sat in second position, accounting for 18.4 per cent of the US search engine market share - representing an increase of 0.1 per cent.

Ask and AOL rounded out the top five, retaining the same market share they did in January 2014 - 1.3 and 2.4 per cent respectively.

Whilst the market share results remained steady, the number of explicit core searches saw a significant change - dropping by 10 per cent.

In total US searchers made 17.7 billion searches during February compared to 19.6 billion in January. Google, the focus of most SEO efforts, accounted for 11.9 billion of those searches - down 10 per cent on January's figures - Microsoft accounted for 3.3 billion - representing a fall of nine per cent - with Yahoo! conducting 1.8 billion searches - again, a fall 10 per cent on the previous month.

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