Following a number of rumours earlier in the week, popular video-sharing website YouTube has officially launched a trial scheme for paid channels.
Subscriptions for the initial 53 channels start at around $0.99 (£0.64) a month, however each one is set to offer a 14 day free trial and many will also offer subsidies on annual subscriptions.
The current batch of paid channels in the trial is quite diverse, featuring everything from a channel for Harley Davidson motorcycle enthusiasts - Fix My Hog Premium - to National Geographic Kids.
Discussing the launch on its blog, YouTube said: "This is just the beginning.
"We'll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners.
"And as new channels appear, we'll be making sure you can discover them."
Google chairman, Eric Schmidt, had only last week described YouTube as the dominant platform amongst younger generations for viewing videos, adding he was optimistic it would successfully extend to other demographics as well.
Google purchased YouTube in 2006 for a reported $1.65bn. The site announced back in March it now had over one billion users each month.
For those using it as part of a digital marketing campaigns, the site offers many advantages as it can draw in a wide audience of people when used effectively for content marketing purposes or through placed advertisements.
Internet Marketing News from ClickThrough - an integrated digital marketing agency offering web design services, web development, SEO, PPC, content, online PR and conversion optimisation.