“We can only share this article with the Advertiser, and also recommend they review cookiechoices.org to understand how to comply with the EU User Consent Policy."

"We are working hard to prepare for the EU’s General Data Protection Regulation (GDPR). Keeping users’ information safe and secure is among our highest priorities at Google. Over the years, we have spent a lot of time working closely with Data Protection Authorities in Europe, and we have already implemented strong privacy protections that reflect their guidance. We are committed to complying with the new legislation and will collaborate with partners throughout this process. We’re always improving our products for our advertisers. That’s why recently made changes to our AdWords terms and conditions. 

We are well placed to meet the security requirements of the GDPR. Our services are backed by robust, state-of-the-art technical and organizational safeguards, dedicated security and privacy teams, and our program is reviewed annually by third-party auditors. Learn more about our approach to security at privacy.google.com/businesses/security.”

It's important to note, we do not give, nor are perceived to give, legal advice to clients. However, we encourage you to check-in with their organisation’s compliance and legal functions to understand how their organisation plans to meet new GDPR requirements.

Key areas to think about:

  • How does your organisation ensure user transparency and control around data use? How do you explain the benefits to users of sharing their data with you?
  • Are you sure that your organisation has the right consents in place where these are needed under GDPR?
  • Does your organisation have the right systems to record user preferences and consents?
  • How will you show to regulators and partners that you meet the principles of GDPR and are an accountable organisation?