Built for marketing leaders ready to personalise journeys, sharpen targeting, and convert faster.
In today’s world, customers expect more than just products or services — they seek value, trust, and alignment with their needs and priorities. In the peer-to-peer car rental sector, users look for convenience, affordability, flexibility, and security in access to vehicles without the burdens of ownership. Understanding your buyer personas sharpens focus, aligns messaging, and ensures you deliver exactly what your audience needs, precisely when they need it.
Especially for a brand like Hiyacar, where customer loyalty is won or lost in minutes.
That’s why we’ve created a bespoke Buyer Persona Snapshot for Hiyacar —profiling five high-impact buyer types shaping your performance today, and unlocking smarter strategies across marketing, UX, CRM, and spend allocation.
Professionals living in cities who need occasional car access to complement public transport.
Individuals or couples looking for weekend getaways or short trips without car ownership costs.
Car owners who want to earn extra income by renting their vehicle on their terms.
Students or young adults needing affordable transport for limited durations.
People who rarely need a car, such as city residents or those testing driving before buying.
These aren’t just profiles—they’re performance levers. With these insights, your team can:
These personas are just the start. The real value comes when they guide your marketing strategy, digital journey, and service innovation—especially when enhanced with AI-enabled personalisation.
Our tailored snapshot includes:
This insight has been used to help retail, trade, ecommerce, and omnichannel brands outperform—now it’s built around you.
To get a copy of the full report, please complete the enquiry form below. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.