The Q4 2025 benchmarking report for UK boiler and home services insurance providers has just been published. Learn how the top 10 UK boiler and home services insurance providers perform across the digital space.
The latest Q4 2025 benchmarking report for Appliance & electronic parts retailers has just been published. It covers the largest 8 Appliance & electronic parts retailers , including eSpares, Partmaster, PartsCentre, Spares4Appliances, Spares2you, Appliance Spares Direct, Ransom Spares.co.uk, and Spares2Go.
The research gives an inside track on who is winning the biggest share of voice online, and quantifies the gaps, risks and missed opportunities for other appliance & electronic parts retailers to expand their online reach, encourage more online views and increase their conversion rates. The report highlights quick wins that will improve enquiries from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q4 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.
For a glance into just 6 of the metrics, we evaluated these top 8 appliance & electronic parts retailers, check out our quick-look table below:
Continue reading for further detail on this quarter's top and poorest-performing energy providers, or request a copy of the report for the full review.
The 70+ pages of research benchmarks each site based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long-term viability, competitive advantage, and sustainability.
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q4 2025, the average monthly budget wastage across these UK appliance & electronic parts retailers was £3,870, with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £8 . This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, PartsCentre reported the lowest monthly cost-per-click (CPC) at £4, and eSpares has the highest at £27.
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, Partmaster has the lowest estimate monthly ad spend at £9,580, and eSpares has the highest at £159,000.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. Appliance & electronic parts retailers should bear in mind how the web experience can affect bounce rates for users, and directing visitors to a dead end can cause frustration.
In our previous audit, Spares4Appliances reported the most 404 errors (17). This quarter, Spares4Appliances continues to report 17 404 errors, suggesting they’re not regularly auditing their site. However, the retailer to watch currently is PartsCentre, with a total of 27 404 errors. Reducing 404 errors is important because these issues can negatively impact a site’s SEO performance. Search engines struggle to crawl and index pages properly when internal links lead to dead ends.
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. All appliance & electronic parts retailers should regularly take steps to increase their mobile site speed, as a faster-loading website enhances the web experience for users and can increase conversion rates.
In our previous report, Spares2you flagged the slowest mobile site speed (2). This quarter, Spares2you has increased their mobile site speed to 42, no longer putting them at the bottom of the scoreboard. Currently, the mobile site speed ranged between 70 and 11, with Appliance Spares Direct flagging the lowest score. Brands should regularly monitor their mobile site speed because user expectations for quick-loading pages are higher than ever. Mobile visitors often browse on the go, meaning slow pages quickly lead to frustration. By tracking performance consistently, brands can spot issues before they start harming user experience.
Domain authority is an essential metric for measuring the effectiveness of SEO performance, and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that is not gained through sponsored ads. Appliance & electronic parts retailers should have a core focus on uploading original, high-quality content to encourage other websites to backlink to them.
A ‘good’ DA really comes down to how your competitors are performing, however it is generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our last report, Appliance Spares Direct received the lowest DA score (13). This quarter, Appliance Spares Direct remains the one to watch, and they’ve since decreased their DA score to 6. A higher domain authority usually means a greater chance of ranking well for competitive keywords.
A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions.Appliance & electronic parts retailers should follow a keyword strategy — an effective and successful way for brands to increase their organic traffic.
Three brands reported a drop in organic traffic on desktop, with Spares4Appliances receiving the biggest loss (-30%). On mobile, 3 brands saw a drop in organic traffic, with PartsCentre receiving the biggest loss (-60%). Regularly updating and refreshing older content helps maintain strong search performance. Search engines favour websites that stay current, especially when content reflects the latest data, trends, or guidance. Updating pages gives them a new chance to rank and reach both mobile and desktop users.
Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a site can appear for universal search results without being strong in standard rankings. Optimising for 'people also ask' results is a great way to build brand awareness and confidence directly from the SERP, as parts retailers can provide much-needed answers before users have set virtual foot on their site.
eSpares continues to report the most Universal Search appearances (3,674) — overtaking PartsCentre (3,226). The majority of their appearances came from ‘images’ (1,600).
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for brand-new search terms as they enter Google’s index. Parts retailers should consider using a keyword tool to help identity the most suitable longtail keywords to use across their website.
eSpares continues to secure the most longtail keyword appearances for position 3 (1,679) — an increase from 1,562 previously. eSpares also secured the most appearances for positions 4–10 (5,045) — an increase from 4,844 previously. Longtail keywords should be monitored regularly so brands can adjust their content as trends shift. Looking at search performance data lets brands see which phrases are gaining traction and which need refining.
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. Facebook sponsored posts are a great opportunity appliance & electronic parts retailers to reach a larger audience.
We’ve included screenshots of eSpares’ sponsored Facebook posts. This retailer should consider line space with posts to avoid risking social media users from scrolling past their content.
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your brand engagement, but great for Google, too, who will recognise content which achieves traffic over a long period of time. Content such as tips and advice will be engaging, topical, and most likely to be shared by social media users.
eSpares secured the most Facebook Likes (57,800) and the most Instagram followers (5,200). Twitter was the most popular social media platforms of all brands. PartsCentre received the highest total engagement rate (61) and the highest average engagement (10).
Around 20 % of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, brands lose customer interest as they turn elsewhere. Parts retailers must ensure their sites are universally accessible to not limit their audience.
In our previous audit, Partmaster received the most accessibility alerts (225). This quarter, Partmaster remains the retailer with the most accessibility alerts, and they continue to report a total of 225. Partmaster also continues to report 50 contrast errors (the same as previously). However, Spares2you flagged the most contrast errors (53).
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.