The Q3 2025 benchmarking report for furniture & home furnishing brands has just been published. Learn how the top 11 furniture & home furnishing brands perform across the digital space.
The latest Q3 2025 benchmarking report for furniture & home furnishing brands has just been published. It covers the largest 11 furniture & home furnishing brands , including HSL Chairs, G Plan, Parker Knoll, Willow & Hall, Forest Sofa, daals, Duresta Upholstery, Whitemeadow, The Lounge Co., Alstons, and Lebus Upholstery.
The research gives an inside track on who is winning the biggest share of voice online, and quantifies the gaps, risks and missed opportunities for other furniture & home furnishing brands to expand their online reach, encourage more online views and increase their conversion rates. The report highlights quick wins that will improve enquiries from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q3 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.
For a glance into just 6 of the metrics, we evaluated these top 11 furniture & home furnishing brands, check out our quick-look table below:
Continue reading for further detail on this quarter's top and poorest-performing energy providers, or request a copy of the report for the full review.
The 70+ pages of research benchmarks each site based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long-term viability, competitive advantage, and sustainability.
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q3 2025, the average monthly budget wastage across these UK furniture and home furnishing brands was £706, with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £4 . This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, Willow & Hall reported the lowest monthly cost-per-click (CPC) at £6, and HSL Chairs has the highest at £20.
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, daals has the lowest estimate monthly ad spend at £671, and HSL Chairs has the highest at £40,300.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. Furniture & home furnishing brands should regularly monitor their internal links to ensure they’re not directing visitors to broken pages.
In our previous report, The Lounge Co., received the most 404 errors (521). This quarter, The Lounge Co., remains the brand to watch, though they’ve since reduced their 404 errors to 394, showing progress. 404 errors are bad for websites because they create a poor user experience. When visitors land on broken pages, they may quickly leave the site, leading to higher bounce rates and lost engagement.
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. All furniture & home furnishing brands should bear in mind how the mobile site speed of their websites can impact returning visitors and bounce rates, as users are less likely to engage with a website that’s frustrating to navigate.
In our previous report, The Lounge Co., received the slowest mobile site speed (1). This quarter, The Lounge Co., remains the brand to watch, though they’ve since increased their mobile site speed to 21. Mobile site speed is critical because most users browse on mobile devices, and slow loading times often cause visitors to leave. Even a few seconds of delay can dramatically reduce conversions and engagement.
Domain authority is an essential metric for measuring the effectiveness of SEO performance, and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that is not gained through sponsored ads. Furniture & home furnishing brands should look for opportunities to increase the quality and quantity of their backlinks, which may include developing relationships with authoritative websites with the same target audience.
A ‘good’ DA really comes down to how your competitors are performing, however it is generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our last audit, Forest Sofa reported the lowest DA (9). This quarter, Forest Sofa remains the brand with the lowest DA, and they’ve since dropped their score to 8. Domain authority is a score that predicts how well a website will rank on search engines. It’s influenced by factors like backlink quality, site content, and overall trustworthiness. While it’s not a Google ranking factor, it’s a helpful benchmark for measuring SEO progress.
A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. Furniture & home furnishing brands should regularly monitor their organic traffic across all devices to look for areas of improvements and track their progress.
Six brands received a decrease in organic traffic on desktop, with Whitemeadow reporting the biggest loss (-54%). On mobile, 4 brands received a decline in organic traffic, with Whitemeadow reporting the biggest decrease on this device, too (-96%). Mobile traffic has surpassed desktop traffic in many industries, making mobile optimisation more important than ever. Users on mobile often look for quick answers, so fast-loading and easy-to-navigate pages are essential. Desktop users, on the other hand, tend to spend longer browsing and engaging with more detailed content.
Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a site can appear for universal search results without being strong in standard rankings. Optimising for 'people also ask' results is a great way to build brand awareness and confidence directly from the SERP, as parts retailers can provide much-needed answers before users have set virtual foot on their site.
Daals remains the one to beat for the most Universal Search appearances (6,682) — with a decrease from 9,353 previously. The majority of these appearances came from ‘images’ (6,600).
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for brand-new search terms as they enter Google’s index. Furniture & home furnishing brands should utilise longtail keywords, as they’re low-competitive and high conversion, helping you to see more benefits compared to competitive short-tail keywords.
Daals secured the most longtail keyword appearances for position 3 (1,227) and the most appearances for positions 4–10 (2,466). On the other hand, Whitemeadow received the fewest appearances for position 3 (1) and positions 4–10 (1). Longtail keywords are longer, more specific search phrases that usually have lower competition. They attract highly targeted traffic, meaning visitors are more likely to convert.
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. Facebook sponsored posts are a great opportunity appliance & electronic parts retailers to reach a larger audience.
We’ve included screenshots of daals’ sponsored Facebook posts. This brand utilised descriptive text, though they should aim to keep their content short and snappy for social media posts to increase the chances of users reading their content.
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your brand engagement, but great for Google, too, who will recognise content which achieves traffic over a long period of time. Content such as tips and advice will be engaging, topical, and most likely to be shared by social media users.
The Lounge Co., secured the most Facebook Likes (36,400), and Duresta Upholstery the most Instagram followers (99,700). Facebook was the most popular social media platforms of all brands. HSL Chairs received the highest total engagement rate (1,084) and the highest average engagement (120).
Around 20 % of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, brands lose customer interest as they turn elsewhere. Furniture & home furnishing brands must ensure their sites are universally accessible to not limit their audience.
In our last report, HSL Chairs reported 267 accessibility alerts, and Willow & Hall reported 79 contrast errors. This quarter, HSL Chairs continues to report 267 accessibility alerts, and Willow & Hall has since increased their contrast errors to 82. Website accessibility alerts flag issues that make content harder for people with disabilities to use, such as missing alt text or poor colour contrast. Ignoring them can exclude users who rely on assistive technologies like screen readers. Fixing these alerts ensures a more inclusive and user-friendly website.
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.