The Q4 2025 benchmarking report for UK window & conservatory suppliers has just been published. Learn how the top 12 UK window & conservatory suppliers perform across the digital space.
The latest Q4 2025 benchmarking report for UK window & conservatory suppliers has just been published. It covers the largest 12 UK window & conservatory suppliers, including Everest, Anglian Home Improvements, Conservatory Outlet, Ultraframe, First Home Improvements, Safestyle UK, EYG Home Improvements, ConservatoryLand, Britelite Windows, Clearview Home Improvements, Leekes, and Crystal Windows.
The research gives an inside track on who is winning the biggest share of voice online, and quantifies the gaps, risks and missed opportunities for other window & conservatory suppliers to win brand exposure, drive online traffic, and generate orders. The report highlights quick wins that will improve enquiries from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q4 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.
For a glance into just 6 of the metrics we evaluated these top 12 window & conservatory suppliers on, check out our quick-look table below;
Continue reading for further detail on this quarter's best and poorest-performing window and conservatory suppliers, or request a copy of the report for the full review.
The 70+ pages of research benchmarks each retailer based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long term viability, competitive advantage, and sustainability.
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q4 2025, the average monthly budget wastage across these UK window & conservatory suppliers was £5,303, with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £7 . This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, Clearview Home Improvements reported the lowest monthly cost-per-click (CPC) at £0, and ConservatoryLand has the highest at £34.
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, ConservatoryLand has the lowest estimate monthly ad spend at £9,320, and Anglian Home Improvements has the highest at £290,000.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. Having a technically sound website will ensure prospective customers are able to find key information, such as payment plans, guides to the installation process, and product comparisons.
In our previous audit, Anglian Home Improvements reported the most 404 errors (221). This quarter, Anglian Home Improvements remains the supplier to watch, and they’ve since increased their 404 errors to 226. Frequent 404 errors can waste valuable crawl budget, preventing search engines from indexing important pages. If key content becomes inaccessible, the site’s visibility in search results may drop, which can result in a decline in organic traffic.
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. With ways to save money, such as investing in energy-efficient, insulating windows, at the forefront of everyone’s mind during the cost-of-living crisis, ensuring your site is working to its full potential is essential for stopping customers from jumping to a competitor’s website.
In our previous report, Crystal Windows and Doors received the slowest mobile site speed (10). This quarter, Crystal Windows and Doors remains the supplier with the slowest speed, though they’ve since slightly increased their score to 12, demonstrating progress. Brands should regularly audit their website to look for missed opportunities to increase their mobile site speed.
Domain authority is an essential metric for measuring the effectiveness of SEO performance and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that isn’t gained through sponsored ads. Tying into the need to appeal to consumers looking to save costs on energy bills, windows & conservatory suppliers could look to creating shareable data on energy saving that is likely to be picked up by the national press, gaining both valuable backlinks and referral traffic.
A ‘good’ DA really comes down to how your competitors are performing, however it’s generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our last report, Leekes received the lowest DA score (9). This quarter, Leekes has increased their DA score to 12. Though they’re still the supplier to watch, any progress should be celebrated. Backlinks from high-authority websites can drive consistent referral traffic, bringing new audiences who are genuinely interested in a site’s content. This increased engagement signals to search engines that a site offers valuable information.
A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. While, in Q1, we expected an increase in traffic to window and conservatory suppliers, due to consumers seeking energy-efficient home improvements which would save on energy bills, moving into the summer we expect to see these figures fall. With summer trade being more dependent on the home expansion side of these businesses, consumers are less likely to seek out these non-essential services and products.
11 suppliers reported a drop in organic traffic on desktop, with Safestyle UK receiving the biggest loss (-75%). On mobile, 8 brands reported a drop in organic traffic, with Leekes receiving the biggest loss (-60%). Improving on-page SEO elements such as title tags, meta descriptions, and header structures enhances search engine understanding, which can attract more organic visitors.
Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a retailer can appear for universal search results without being strong in standard rankings. Customer reviews and FAQs are a great way for potential customers to see the experience others have had with the window & conservatory suppliers and gauge which company has the happiest customers.
Everest remains at the top spot for the most Universal Search appearances (3,738) — a decrease from 7,246 in our previous audit. The majority of these appearances came from ‘images’ (2,500).
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for retailer new search terms as they enter Google’s index. Window & conservatory suppliers have a wide range of longtail keywords to work with, and should also take the opportunity to look at keywords including the cost-of-living crisis and ways to save money on heating.
Everest secured the most longtail keyword appearances for position 3 (1,498) and positions 4–10 (2,561), with Anglian Home Improvements at a close runner up for positions 4–10 (2,312). Creating dedicated pages or blog posts around individual longtail keywords can improve visibility for specific search queries. Each page can address a unique topic or question, making it easier to rank for varied phrases. This approach builds topical authority over time.
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. Facebook ads are a great way for window & conservatory suppliers to reach a wide range of people. Ensuring they use eye-catching copy and clear CTAs helps capture the scrolling viewer’s attention.
We’ve included screenshots of Everest’s sponsored Facebook posts. This UK window & conservatory supplier included a maximum of 3 lines of text, taking line space length into consideration, too — effective strategies at increasing engagement.
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your retailer engagement, but great for Google too, who will recognise content which achieves traffic over a long period of time. Window & conservatory suppliers should be taking the opportunity to share statistics on how much money new windows can save in the long run, and also any offers they currently have on.
Safestyle UK secured the most Facebook Likes (50,800) and the most Instagram followers (6,300). Both Facebook and Twitter was the most popular social media platforms of all brands. Anglian Home Improvements received the highest total engagement rate (4,472), and ConservatoryLand secured the highest average engagement (67).
20% of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, retailers lose customer interest as they turn elsewhere. Window & conservatories will have universal appeal, so suppliers need to ensure their site is accessible for all. They need to ensure everyone can access and use their website with ease, to stop customers from leaving for a more accessible website.
In our previous audit, Ultraframe received the most accessibility alerts (104). This quarter, Ultraframe has slightly reduced these alerts to 101, no longer making them the supplier to watch. Currently, Everest received the most accessibility alerts (110). Accessibility alerts can slow users down and cause them to abandon a website altogether. Visitors who encounter obstacles like unclear buttons or inaccessible forms are less likely to stay engaged. This not only harms their experience but also reduces the site’s effectiveness in meeting user goals.
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.