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Hi there,

Here's the latest round up of what's happening in the world of paid search. 

This week's top story: 

Google Customer Match Targeting Gets An Upgrade In AdWords
Google Customer Match is now more accessible, helping marketers to use phone numbers and addresses for Customer Match Targeting with AdWords campaigns.   

Read the full Roundup >>

Other Top Stories:

Bing Ads Now Includes Call Conversion Imports
Bing's latest update will allow advertisers to import call conversion data into their campaigns, making it easier to attribute their efforts more accurately to call reports.

Facebook Launches Pre-Roll Ad Test
Facebook has announced a six-second pre-roll ad test and will also be introducing restrictions on when publishers will be able to insert mid-roll ads into their video content.

Facebook Ads Now Link To WhatsApp Accounts
Now WhatsApp has rolled out verified business profiles, Facebook will be adding a new tool for those brands to promote themselves.

Read the full Roundup >>

Don't forget - if there's anyone else in your organisation who would benefit from these regular updates, let us know and we'll add them to the distribution list.

Sarah Kemp
Digital Paid Media Manager

ClickThrough Marketing