Learn how to build out and deliver an annual forecast for your paid search activities. This eBook explains why forecasting is important to your PPC strategy, and outlines our four key tactics to make your budget go further and increase conversions.
- Learn best practice forecasting and modelling techniques to build a 12-month paid search forecast
- Discover how to adapt your ad spend to the seasons to drive sales throughout the year
- Understand the impact your wider marketing activities can have on your paid search ROI
- See how we’ve helped big brands like Dunelm, Jones Bootmaker and Halfords Autocentres
Download your eBook today, and discover how to effectively measure and map the impact of your paid search activities on sales.