17 common mistakes marketers make when briefing a web design agency
Whether you're briefing a web design agency for the first time, or are disillusioned by previous experiences, this eBook will help you make sure you get a great-looking website that delivers on your core marketing metrics - as well as creating a good experience for your visitors.
You'll discover 17 best-practice tips for working better with web design agencies, including:
- Avoiding common pitfalls that can derail a web development project
- Writing the perfect web build brief that puts commercial marketing first
- Choosing an agency with the right skills and experience to meet your objectives
- Protecting your professional reputation by delivering great results - to deadline and within budget
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